格安スマホ!!
2015.04.19 Sunday
格安スマホ!!
一時は、
ガラパゴス携帯か
スマートフォンか!!
という選択でしたが、
MVNOの登場で、
格安スマホが実現した!!
これによって、
気軽に両方もつという選択も
増えてきた!!
スマートフォンが
ガラケー並の料金で
使用できれば、
言うことはないから!!
というのが消費者目線だろう!!
とはいえ、
2台持ち、複数台持ちというのは、
かさばる!!
結局は、
その人その人の
生活スタイルに合った
持ち方がベストなのだろうが、
多様化したのは、
嬉しいことだろう!!
これで、
大手携帯通信会社からすれば、
危機感が増すばかり!!
電話かけ放題や
使用者によるインターネットの利用時間は、
異なるため、
それを容量管理で利用料金を変えるのは、
悪くない!!
ただ、それだけ!!
というのが、消費者目線!!
大手3社は、
ほぼ横一線のサービスであるが、
違いを見せなければ、
同サービスであれば、
値段の安い方に消費者が傾くのは、
当然のことだろう!!
乗り換え者には、
優遇するサービスで、
頑張ってきた3社であるが、
それ以外の会社が台頭してきたことで、
むしろ、3社以外の所へ、
流れてしまうこともある!!
つまり、
3社は、乗り換え者だけでなく、
去っていく者を逃がさないようにする必要がある!!
長期間利用者が去っていかないよう、
サービスを優遇する等
考えていかないと、
本当に長く利用していた人たちが
簡単に去っていくことになるだろう!!
利用者が減ってから、
慌ててサービスを追加するようでは…
遅いだろう!!
携帯利用者が
どのように動くか、
これで大きく変わっていく!!
いつの間にか
大手3社の利用者が
減っているかもしれない!!
以上
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